UltraTech was a visioning exercise that we did along with the team at UltraTech and several other consultants who were part of the co-creation of this project. In this project, we basically worked on creating an experiential space for people to understand the materiality of concrete, showcasing several types of concrete buildings in India.

The space itself would be molded in several forms of concrete, right from translucent concrete that emits light to various biodegradable and bioalgae concrete, and different mediums of concrete. As a testament to Bricolage’s experiential-oriented portfolio, this experience space was conceptualized as a one-of-its-kind, unique boutique experience space for UltraTech to showcase its expertise and prowess in concrete manufacturing and distribution all across India.

This is a one-of-its-kind experiential design project done in 2017 for UltraTech by Bricolage Bombay.